Owners Seek Dedicated Successor to Uphold Bookstore’s Community Bonds
By Dolores Quintana
In a heartfelt letter to its cherished patrons, Diesel, A Bookstore in Brentwood, reveals its decision to put the beloved establishment up for sale. The two owners, who have dedicated the past 34 years to nurturing and building the bookstore, express a mix of gratitude and bittersweet sentiment as they share the news. The owners have also made the decision to sell all of their bookstores.
The journey of Diesel began in 1989 with the opening of their first bookstore. With a distinct vision in mind, the founders aimed to create a space that was not only intellectually stimulating but also accessible and engaging for everyone. Their approach stood out from the norm, characterized by a touch of playfulness, a richer selection, and an unwavering commitment to delivering excellent customer service driven by genuine care.
The owners emphasize that their passion for books, people, culture, and society has remained steadfast throughout the years. Their personalized styles, knowledge, and sensibilities have left an indelible mark on Diesel’s identity, fostering a loyal following that resonates with their values. Having established bookstores in five different communities over the years, the owners acknowledge the need and desire for the intellectual haven they’ve cultivated. While they’ve previously passed the torch to a new owner for one of their locations, the time has now come for them to step back entirely. The owners express their intention to find a devoted successor who will preserve the spirit of Diesel and elevate it to new heights.
The past couple of years, marked by the global pandemic, underscored the pivotal role of Diesel in providing solace and literary companionship to its readers. The owners extend their heartfelt gratitude to the loyal community for their unwavering support during these challenging times. Acknowledging that their staff’s diverse reading interests, specialties, and sensibilities have contributed to Diesel’s charm, the owners emphasize their excitement about passing on the legacy they’ve built. They envision the new owner carrying the torch with fresh energy and vision, benefiting from the dedicated team.
To potential buyers, the owners convey their desire to find individuals who will honor the bookstore’s legacy and nurture the valuable relationships cultivated over the years. They provide information on how interested parties can submit proposals and express interest on their website.
As Diesel, A Bookstore in Brentwood, prepares for this transition, readers and supporters are invited to reflect on the bookstore’s profound impact on the literary community. The owners express their hope for a smooth transition and aim to accomplish the sale by January of 2024, passing on the legacy to a new chapter in Diesel’s storied journey.
