February 11, 2025 Your Source for Brentwood News

Westside Ice Cream Shop Launching Ice Cream Perfumes

Salt & Straw will release three new ice cream perfumes on July 17

By Dolores Quintana

Tyler Malek, who is the co-founder of eclectic Pacific Northwest ice cream brand Salt & Straw has decided that what his company’s ice cream really needs is its own perfume to enhance the customer experience as reported by Food and Wine.com. He and Imaginary Authors, a Portland-based perfume company, will be releasing their three new ice cream perfumes on July 17. Yes, you read that right. 

These perfumes are, of course, fully edible and you can purchase them at Salt & Straw locations or online. The idea came from their previous collaboration on an actual, non-edible perfume, “freshly baked waffle cone”. They bonded as they “nerded out”, as quoted by Food and Wine.com. Malek stated, as quoted by Food and Wine.com, “We talked a lot about how food and smell interact. And over the past four years, we’ve always kind of gone back to this idea of how do we enhance our foods — specifically ice cream — with different aromas.” 
Malek explained, as quoted by Food and Wine.com, “We kept thinking about how we could adjust the aroma of ice cream in a way that hasn’t ever been done before. So we went through each of the ‘flavors’ of perfume, and tried to figure out how to take the ingredients that perfumists use, and how to take the 8,000 and so that are food ingredients and are edible, and use them to create a scent that is made for ice cream.”

The two collaborators focused on “the Neapolitan ice cream” of perfume according to Food and Wine.com. Malek further elaborated, as quoted by Food and Wine.com, “I know that’s kind of cheesy, but you have to start somewhere, when you have all of those flavors to take into consideration. [Imaginary Authors perfumer Josh Meyer] said that if we were going to do a Neapolitan, the three would be versions of citrus, floral, and a woodsy vanilla. The ingredients started lining up, and we were just giddy because we realized that there’s something really cool here.”

Related Posts

Retailers Impose Purchase Restrictions as Supply Chain Disruptions Cause Concern

February 10, 2025

February 10, 2025

Egg Limits Are Back – What’s Causing the Shortage? Retailers across the United States, including Costco and Trader Joe’s, have...

Esteemed Brentwood Entertainment Reporter Sam Rubin Honored at Major Awards Ceremonies

February 10, 2025

February 10, 2025

Industry Pays Tribute to a Broadcasting Legend With Special Recognition The late Sam Rubin, a longtime and beloved entertainment reporter...

New Bill Targets Crime in Disaster Zones – Here’s What You Need to Know

February 10, 2025

February 10, 2025

Lawmakers Push for Tougher Penalties To Protect Vulnerable Communities California lawmakers have introduced a bipartisan bill aimed at cracking down...

What about are you protected from future wildfires?

February 9, 2025

February 9, 2025

Our hearts go out to all those impacted by the recent wildfires and Santa Ana windstorms in Southern California. We...

Tree Trimmer Shocked by Power Lines in Westwood and Suspended 25 Feet in the Air

February 9, 2025

February 9, 2025

LAFD to the Rescue and LADWP Worked to De-Energize Power Lines The Los Angeles Fire Department (LAFD) responded to reports...

Shore Hotel Remains Sustainability Leader

February 9, 2025

February 9, 2025

By Susan Payne On track to open its new coastal-inspired restaurant, Shore Hotel has excited new offerings and initiatives this...

Brentwood’s Newest Architectural Marvel Lists as a Modernist Masterpiece

February 9, 2025

February 9, 2025

Brand New Estate Blends Contemporary Elegance With Cutting-Edge Luxury A newly completed estate in Brentwood, designed by AD100-recognized architects Ramin...

Multiple Injuries, Deaths in Multi-Vehicle Crash on 405 Freeway in Westwood

February 9, 2025

February 9, 2025

Emergency Crews Extricated One Trapped Victim; Two in Critical Condition Emergency crews responded to the scene of a multi-vehicle crash...

Actor Will Arnett Lists Stunning Beverly Hills-Area Home for $22.5 Million

February 9, 2025

February 9, 2025

Comedy Star’s Modern Farmhouse Features Custom Podcast Studio Actor and comedian Will Arnett is selling his modern farmhouse-style home near...

Rescheduled 2024 Homeless Count Needs More Volunteers on the Westside

February 9, 2025

February 9, 2025

Not Enough Volunteers to Successfully Count Unhoused Angelenos This Year With the rescheduled dates for the 2025 Greater Los Angeles...

Brentwood Library Announces Fantastic February Events for Children and Families

February 7, 2025

February 7, 2025

Storytime, Brick-Building, Readings, and Live Music are Highlights This Month Althea Martinez, the Donald Kaufman Brentwood Library’s new children’s librarian,...

Student Protest Over Immigration Policies Leads to Walkouts Across the Westside

February 7, 2025

February 7, 2025

Walkout Turns Tense as Counter-Protester Confronts Teen in Video From Venice Students from Santa Monica High School (SAMOHI), Culver City...

Open Arms Art Show Runs Through Mar. 22 in Burbank

February 6, 2025

February 6, 2025

Opening Exhibition Saturday Feb. 8 from 12 to 8p.m. More than an art show, the Open Arms Exhibition is an...

Quiet Luxury: What’s Inside the New Regent Boutique and Sweet July

February 6, 2025

February 6, 2025

The Regent Santa Monica Beach, known for its perfect Santa Monica getaways, or local dining at its Mediterranean-based restaurant Orla...

Serial Predator David Pearce Convicted of Murders, Rape in Shocking Fentanyl Overdose Case in West LA

February 6, 2025

February 6, 2025

“Dead Girls Don’t Talk,” Fake Producer Abandoned Women’s Bodies Like Garbage A jury convicted David Brian Pearce of two counts...